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The King of Cool

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The King of Cool as a business and website grew out of our fascination with all things Steve McQueen. He was a car racer, and a very competent bike racer, but it was his innate sense of style that we admired so much. And we were clearly not alone, for every product we created or offered with a McQueen connection seemed to connect also with out customers. And so the King of Cool website was born. It’s not just about bikes. It’s about all products connected with the King of Cool, and/or the characters he portrayed in his films. He was a cool guy, and anybody who wants to share in that cool can do so with the collection of gear we have put together. You’ll like it.


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Verified customer reviews for The King of Cool

Belstaff Mojave wax cotton jacket in mahogany

Michael Hennig: Perfect!

I was looking for a long time to buy the Mojave, but where ever I checked, I could not find the big size. According to the size table I need 5XL and you guys had it. Ordered on Thursday and received it in Hong Kong 3 days later. Unbelievable good. The jacket fits perfect! Very happy 😊. Perfect execution. Big thumbs up 👍🏽👍🏽👍🏽

King of Cool gloves

John O'Flaherty: Classic styling

Warm & comfortable gloves but not suitable for every day bike riding ecpecially in the rain.

A1 Engineer Jumper in green

peter davies: NICE AND COMFY

This is a lovely jumper which I wear when I just pop into town on the bike. No need to get all the gear on. Just this and a pair of jeans. Wrong I know but who cares. Looks and feels great.